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NumLuma› Business›Average Order Value
Business · calculator Business Profit & Pricing Calculators ↗

Average Order Value Calculator

Calculate average order value (AOV) from total revenue and number of orders. Use AOV with margin, conversion rate and customer value metrics.

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Average order value Live result
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Calculation breakdown
How to read this result

The result is the average revenue represented by one order in your selected data set. Pair it with gross margin and conversion rate to understand whether order growth is also profitable.

More actions
Useful next calculationCustomer LTV
How to use it

A clear result in a few inputs.

  1. Enter the requested values.Use consistent units and the real values for your scenario.
  2. Read the main result and breakdown.NumLuma recalculates immediately when an input changes.
  3. Check the formula and assumptions.Use the supporting context before making a real-world decision.

What this calculator does

Average order value shows the average revenue generated each time an order is placed. It is a revenue-per-order metric, so refunds, taxes, shipping and canceled orders should be handled consistently with however your revenue figure is defined.

What to know before you use the result

  • Use revenue and order count from the same period.
  • Keep the revenue definition consistent when comparing AOV over time.
  • AOV is different from customer lifetime value because one customer can place multiple orders.

Common mistakes to avoid

  • Dividing revenue by customers instead of orders.
  • Comparing gross sales AOV with net-revenue AOV without noting the difference.
  • Assuming higher AOV automatically means higher profit.

Where this calculation is useful

Ecommerce reportingRetail analysisPricing strategyBasket-size tracking

Related concepts

average order valuerevenue per orderecommerce metricsorder economics
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Assumptions & scope

Know what the number includes.

Commercial business intent. Define the metric precisely and distinguish it from neighboring metrics to avoid thin or interchangeable pages.

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Quick answers

About the average order value calculation.

What is AOV?

Average order value is total revenue divided by the number of orders in the same period.

Is AOV the same as revenue per customer?

No. AOV is per order, while revenue per customer can include multiple orders from one customer.

Should refunds be included?

Use a consistent revenue definition. If revenue is net of refunds, compare it with an order count that matches that reporting approach.