NumLuma›Calculators›Business Profit & Pricing Calculators

Understand the economics

Business Profit & Pricing Calculators

Turn revenue, cost and customer data into ratios you can compare. This collection focuses on the questions behind pricing, profitability, marketing efficiency and growth.

NumLuma Journey

A useful order, not just a list.

Start with the first question, then move through the connected calculations. You can jump in anywhere, but the sequence keeps the task coherent.

Step 1 of 6

01 Start here Profit Margin

Calculate profit and margin percentage.

02 Next calculation Markup

Calculate markup from cost and price.

03 Next calculation Break-Even

Find break-even sales volume.

04 Next calculation Gross Profit

Find gross profit and gross margin.

05 Next calculation Net Margin

Calculate net profit as a percentage of revenue.

06 Next calculation Contribution Margin

Find contribution margin per unit and percent.

Start calculating

Everything you need for this job.

Each tool is free, works without an account and links to its formula, assumptions and related calculators.

Browse all calculators →

BZ Business

Profit Margin Calculator

Calculate profit and margin percentage.

NL / BZ Open

BZ Business

Markup Calculator

Calculate markup from cost and price.

NL / BZ Open

BZ Business

Break-Even Calculator

Find break-even sales volume.

NL / BZ Open

BZ Business

Gross Profit Calculator

Find gross profit and gross margin.

NL / BZ Open

BZ Business

Net Profit Margin Calculator

Calculate net profit as a percentage of revenue.

NL / BZ Open

BZ Business

Contribution Margin Calculator

Find contribution margin per unit and percent.

NL / BZ Open

BZ Business

Product Pricing Calculator

Price a product for a target margin.

NL / BZ Open

BZ Business

ROI Calculator

Measure return on investment.

NL / BZ Open

BZ Business

ROAS Calculator

Calculate return on ad spend.

NL / BZ Open

BZ Business

Customer Acquisition Cost Calculator

Calculate customer acquisition cost.

NL / BZ Open

BZ Business

Customer Lifetime Value Calculator

Estimate gross-profit customer lifetime value.

NL / BZ Open

BZ Business

Conversion Rate Calculator

Find conversion percentage.

NL / BZ Open

BZ Business

Average Order Value Calculator

Find average revenue per order.

NL / BZ Open

BZ Business

Sales Growth Calculator

Measure sales increase or decrease.

NL / BZ Open

BZ Business

Revenue Goal Calculator

Estimate revenue needed for a target profit.

NL / BZ Open

BZ Business

CPC Calculator

Find advertising cost per click.

NL / BZ Open

BZ Business

CPM Calculator

Find cost per 1,000 impressions.

NL / BZ Open

BZ Business

CPA Calculator

Find cost per acquisition.

NL / BZ Open

BZ Business

CTR Calculator

Calculate click-through rate.

NL / BZ Open

BZ Business

Inventory Turnover Calculator

Measure how often inventory turns over.

NL / BZ Open

Before you calculate

Useful context, not filler.

NumLuma groups tools around real tasks so you can move from one calculation to the next without starting your research over.

What is the difference between margin and markup?

Margin compares profit with selling price or revenue. Markup compares the amount added with cost. The percentages are not interchangeable.

Should I use revenue or profit in marketing calculations?

Use the definition required by the metric. ROAS normally compares attributed revenue with ad spend, while profitability also needs product cost, overhead and other expenses.